Apple contracted ARTLab to create the Master the Media website.
This web site was the portal for all news, information and events related to the Masters of Media marketing program targeting the Publishing, Entertainment and New Media markets.
The site featured sections for news, events, a database-driven searchable registry of Apple Technology service providers, case studies and an FTP site for downloadable demos and a system that let end-users contribute Master the Media banners for the page mastheads.
ARTLab architected,designed and implemented all aspects of the site and databases.
ARTLab also handled daily/weekly page updates, locating & writing content/features and coordinating with different divisions at Apple to promote new products and technologies.
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